New Jersey...Bruce Dunnan, a WSI Consultant from New Jersey, USA, recently received the Web Marketing Association’s 2008 Internet Advertising Competition Award for Outstanding Micro-site/Landing Page for Big Apple Entertainment. (http://www.bigapple-sports.com) WSI developed two, one-page micro-sites to serve as engaging, interactive landing pages for the company’s online advertising campaigns. Operating in a fiercely competitive market, the Westfield, New Jersey based online ticket broker is seeing huge benefits from these micro-sites.

Jay Schuster, president and owner of Big Apple Entertainment, says, “It’s not easy competing in an industry dominated by enormous, online aggregators like TicketMaster. You’ve got to work really hard at being different, being better, and being seen online by your customers. WSI’s approach was really creative and made a lot of business sense. We don’t have the staff or budget to build or maintain a large-scale website, but we do need to connect with customers looking for tickets online and then get them to call us. That is what these WSI micro-sites accomplish for us and from there, we know exactly what we need to do for our clients.”